Jul 24, 2024
In this episode, we focus on a carrier that has recently announced it will be launching services to mainland Africa for the first time.
Air Asia will launch Kuala Lumpur - Nairobi on 15th November with a 4 weekly service and deploy an Airbus A330-300 comprising 12 business class and 365 economy seats.
I am joined by Paul Carroll, the Chief Commercial Officer of the Air Asia Group and together we cover
- An introduction to the Air Asia offering and business model
- Why Nairobi was chosen as the first entry point in Continental Africa and why now?
- How strong are the commercials on the route?
- What has the reaction been in the short time since the route was announced and put up for sale?
- How important is the Chinese market in the route's success?
- How will Air Asia stimulate the market to support the growth it will need to ensure the route is viable and successful?
- Why start with 4 frequencies per week?
- Are there plans for partnerships/ interlines with African carriers?
- What is the distribution strategy in Africa?
Connect/ Follow Paul on LinkedIn here
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